“Live Unlimited” Inspirational Film Crafted for MDA
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Every day, kids and adults with muscular dystrophy lose the ability to walk, run, talk, dress themselves and even breathe. Yet every day, these individuals are defying their limits. Because life is for living unlimited.
Above Image: Jerry Lewis makes his opening remarks at the 25th anniversary of the MDA Labor Day Telethon in 1990.
Produced and directed by award winning creative collective, Wander, in collaboration with award winning, NYC based PR Firm, RF | Binder and the Muscular Dystrophy Association, this inspirational film shows Devin, Rob, Latondra, Jimmy and Joe breaking the mold of what society thinks their lives with muscular dystrophy should be like.
The Muscular Dystrophy Association found themselves challenged on how to best move forward after Jerry Lewis retired as host of the MDA Telethon in 2011 and the MDA ultimately ended their annual event in 2015. After rebranding and launching the “Live Unlimited” campaign, this short film was put together to expand their reach. Wander, with their significant experience collaborating with the “do-gooders” of the world, coupled with their knack for telling real stories, became the perfect partner.
Jimmy and his new wife share a tender moment on the streets of New York.
“I grew up watching the MDA telethons so it was extra exciting to get to be a part of their next chapter while also telling some incredibly moving stories and meeting some incredibly inspiring people.” says Wander Fearless Leader, Aaron Weber.
In order to capture these authentic stories, filming took place on location in Chicago, IL, New York City, NY, Charlotte, NC and Fort Collins, CO.
MDA: Live Unlimited:
Wander is a multi-dimensional creative shop that produces award- winning work in a variety of media, including TV and web commercials, short films, design and brand integrated content. More information is available at wanderfilms.com.
Client: Muscular Dystrophy Association
Title: Live Unlimited
Agency: RF | Binder
Executive Creative Director: David Weinstock
Copywriter: Bonnie Miller
Producer: Lizz Collins
Creative Collective: Wander
Executive Producer: Aaron Weber
Supervising Editor: Dean Gonzalez
Lead Editor: Bryan Simpson
Executive Producer: Peter Hullinger
Producer: Joanna Woods
For general inquiries, please contact:
Advertising agencies, please contact:
Denise Blate Roederer